NBA Must Win Back the Fans

Collective bargaining negotiations between the NBA and NBPA are almost done. Both sides can now concentrate on reconnecting with the fans. (celticshub.com)

(also published on DigBoston.com)

NBA owners and NBA Players’ Association executive director Billy Hunter reached a tentative agreement Saturday that could end the class-action lawsuits, reform the NBPA and allow for an abbreviated, 66-game 2011-12 NBA season.

Should the players ratify, they will give up just over 6 percent of the vaunted Basketball Related Income. In return, their new collective bargaining agreement will, among other stipulations: improve qualifying offers for NCAA “starters” entering the NBA, increase the maximum salary for young players who finish their rookie contracts and re-sign with their old teams, and maintain player-controlled option years.

This new CBA would either improve on or at least maintain the current money-making possibilities available to both young players and veterans, so it’s unlikely that a workforce eager to return to work wouldn’t ratify and reform. That means the battle for the CBA is just about over.

The battle for the fans, however, has just begun.

This negotiation took far too long to reach the outcome that fans and the media knew was coming. For whatever reason, the NBA doesn’t make what the NFL or MLB does (and kudos to the MLB, by the way, for quickly and quietly reaching a new CBA). Players make too much, teams make too little, and some re-division was simply inevitable.

While both sides crawled towards the inevitable BRI re-splitting, fans were subjected to an ugly, hostile “negotiation.”

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