As punishment for his complicity in the New Orleans Saints’ “bounty program,” Saints coach Sean Payton received a one-year ban from the NFL Wednesday. Roger Goodell also banned St. Louis Rams defensive coordinator Gregg Williams – the Saints’ defensive coordinator from 2009-2011 – indefinitely, Saints GM Mickey Loomis for eight games and assistant coach Joe Vitt for six. The NFL also fined the Saints $500,000 and stripped them of their next two draft picks.
A harsh penalty, to be sure, but what did the Saints expect? They not only violated league rules by encouraging players to injure opponents – they violated the image the NFL tries to sell the public.
And that’s a crime the NFL couldn’t let go under-punished.
The National Family-Friendly League
The NFL has convinced us all that football, more than any other sport, is a game that speaks to our “values” as Americans. Sunday afternoon and Monday Night Football have become ritualized viewing experiences involving everyone from the very young to the very old.
The NFL wants us to think that not only can we be entertained by football, we can also identify with football. And that loose mental association between our own identities and this televised sport helps the NFL snatch up billions of the fans’ dollars. Marketing, not quality of product, has made the NFL the most profitable league in the world. The NFL understands that to get our wallets they need to go through our “souls,” and they’ve done it.
Of course, this is all a farce. And the only way to preserve a farce is to never do anything that portrays the NFL as anything other than the family-friendly, “American values” ritual Goodell needs to keep everyone rich.