After spending most of last month re-posting (or rewriting) old content, Goose’s Gabs is finally back on track with all of my February 2016 writing from the Cape Cod Times. And what a month it was! I got to cover a state swim meet, which I’d never done before, and then wrote my fifth story in less than a year about a local team winning a state championship when I covered Barnstable at the state gymnastics meet this past Saturday.
What made the gymnastics meet even better was an encounter with the mother of one of the gymnasts. I was put on the CCT “Innovation Team” a couple months ago, which is a small team of content-producers and editors who explore different apps, social media, programs and technologies that might be useful for reporters. In theory, our experiences are actually serving as a test case for the parent company, who’ll then come up with guidelines for papers across the country.
The two big technologies I’ve been playing with lately are Periscope, a streaming app related to Twitter, and SnapChat, the photo-sharing app. I’ve created two SnapChat stories so far – one from swimming, one from gymnastics – and during the gymnastics meet a mother came up to me and complimented the photos I’d taken so far.
It seems that a couple of the gymnasts had seen via Twitter that I would be doing this, spread the word, and most of the team followed the CCT SnapChat account so they could see my photos. Even better, they encouraged their parents and families to sign up as well, I think in a few cases even getting them to download an app they wouldn’t otherwise use.
Sure enough, when I looked at the final numbers, I’d gotten about 42 views – more than three times the number who’d viewed my swim photos – and many of them were either Barnstable gymnasts (including some of the best on the team) or shared a last name with Barnstable gymnasts.
We’ll never know if any of this drives traffic to the CCT website, though later we did embed the photos as a slideshow in the digital story. But instances like this, at least to me, are signs that a) we can use SnapChat to reach out to demographics that might not otherwise engage with a newspaper, such as teenagers, and b) promoting our SnapChat account ahead of a big event does generate additional followers and views.
Those are all good things. And as a final good thing in February, I won third place for a sports story at the New England Newspaper Association awards banquet!
Anyway, here’s everything I wrote.
Doug Fraser named daily journalist of the year (I didn’t write this, but I’m mentioned for winning an award!)