March 3rd, 2014 by Matt Goisman
My fall sports coverage is always McAlester-centered (and really, McAlester football-centered), and last spring’s coverage was pretty balanced between MHS and the smaller schools. But my winter coverage last year shifted noticeably towards schools like Stuart, Canadian, Kiowa and Hartshorne — smaller schools with solid basketball teams.
While I devoted most of January to the Pitt 8 basketball tournament (first prepping the magazine and then covering it), since then I’ve almost exclusively covered McAlester teams. The Kiowa Cowboys will play in the Class A state tournament this week, and unless they make the state championship Saturday, there’s a decent chance I won’t cover them at all.
I don’t know if this is the right approach to the winter or not. Probably the majority of my readers live in McAlester, so obviously the Buffaloes need to be covered the most. But I also get the feeling that fans of one small school — Savanna, for instance — appreciate coverage of other small schools — Haileyville, for instance — almost as much as they appreciate coverage of their particular school.
I think covering teams like Crowder and Pittsburg show the McAlester News-Capital isn’t so focused on the big-city teams that it ignores everyone else. And if I’m right, and small-school readers do indeed appreciate coverage of not just their particular school, but all the Class B, A and 2A schools, then focusing on McAlester so much runs the risk of alienating not just one non-McAlester school district’s readers, but possibly all 11 of them.
Then again, maybe I’m wrong. Maybe our readership is so concentrated that even if we lost every reader who doesn’t care about the Buffs, we’d still be appeasing the majority of our readers. Or maybe because the News-Cap is the only paper in Pittsburg County, our readers aren’t likely to stop their subscriptions just because Quinton and Wilburton’s sports teams rarely make the B section.
As I said, I don’t know which is the right way to go. I just know that lately it’s felt like almost all my live coverage and features have surrounded McAlester only.
Anyway, here’s everything I’ve written since Feb. 11. Monthly roundups will now publish the first Monday of every month.